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Research of the Operational Mechanism of the Fresh Food E-commerce Supply Chain and “Agricultural and Supermarket Docking” Mode in China

Received: 15 March 2016    Accepted: 1 April 2016    Published: 25 April 2016
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Abstract

As an emerging field of e-commerce in China, fresh food e-commerce is still in the development period. In order to facilitate an in-depth study, this paper summarizes the operational mechanism and the characteristics of the fresh food e-commerce supply chain, and proposes suggestions about fresh food e-commerce operation and development. One of the challenges in the implementation of “agricultural and supermarket docking” mode is that fresh agricultural products circulation is not fluent. Public information service platform enables the enterprise information resources sharing within the scope of supply chain. It uses information technology tools to integrate the involved enterprise's information resources in supply chain with Internet advantages. In the logistics business, under the premise of sharing of information, retail supermarkets and third party cold chain logistics services company combine business situation and adjust the logistics business process. In the process of circulation of agricultural products, it works together in the process of transportation and distribution of agricultural products based on the public information service platform in both orders and waybill operation independently. Its systematic operation includes cold chain transportation and cold storage resource, reducing their operating cost, improving the benefit of enterprises and improving the service level. Through the application of Internet technology, it can solve the traditional information service platform of the quality of agricultural products and transportation problems.

Published in Science Research (Volume 4, Issue 2)
DOI 10.11648/j.sr.20160402.16
Page(s) 55-60
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Fresh Food E-commerce, Operating Mechanism, Public Information Service Platform, “Agricultural and Supermarket Docking” Mode

References
[1] Matteo M. Savino, Riccardo Manzini, Antonio Mazza. Environmental and economic assessment of fresh fruit supply chain through value chain analysis. A case study in chestnuts industry [J]. Production Planning & Control, 2015, 261.
[2] Daria Battini, Martina Calzavara, Alessandro Persona, Fabio Sgarbossa. Sustainable Packaging Development for Fresh Food Supply Chains [J]. Packag. Technol. Sci., 2016, 291.
[3] Shi, G. H. Research on the Fresh Agricultural Product Supply Chain Coordination with Supply Disruptions [J]. Discrete Dynamics in Nature and Society, 2013, 22(5): 655-664.
[4] Wei Chen, Lina Wang. The Study of Information Service in “Agricultural and Supermarket Docking” Mode [J]. China's Agricultural Science and Technology Leader, 2013, 15(5): 80-86.
[5] Yang A.T, Zhao L. D. On the role of revenue-sharing contracts in supply chains [J]. Operations Research Letters, 2013(39): 28-31.
[6] Cachon, Karl. Supply chain coordination and setup cost reduction in case of asymmetric information [J]. OR Spectrum, 2013, 6(33): 99-122.
[7] Leat, P., &Revoredo, G. C. Risk and Resilience in Agri-food Supply Chains: The Case of the ASDA Pork Link Supply Chain in Scotland [J]. Supply Chain Management: An International Journal, 2013, 18(2): 219-231.
[8] Thijs Defraeye, Bart Nicolai, Wayne Kirkman, Sean Moore, Sonnica van Niekerk, Pieter Verboven, Paul Cronjé. Integral performance evaluation of the fresh-produce cold chain: A case study for ambient loading of citrus in refrigerated containers [J]. Postharvest Biology and Technology, 2016, 112.
[9] Heng Luo, Minjie Zhu, Sengang Ye, Hanping Hou, Yong Chen, Larissa Bulysheva. An intelligent tracking system based on internet of things for the cold chain [J]. Internet Research, 2016, 262.
[10] Sterling, David M. Cold Chain Management Tools: Assessments and Audits [J]. Food Logistics, 2013, 146.
Cite This Article
  • APA Style

    Juntao Li, Xiaohuan Xiang, Xingxiang Tao. (2016). Research of the Operational Mechanism of the Fresh Food E-commerce Supply Chain and “Agricultural and Supermarket Docking” Mode in China. Science Research, 4(2), 55-60. https://doi.org/10.11648/j.sr.20160402.16

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    ACS Style

    Juntao Li; Xiaohuan Xiang; Xingxiang Tao. Research of the Operational Mechanism of the Fresh Food E-commerce Supply Chain and “Agricultural and Supermarket Docking” Mode in China. Sci. Res. 2016, 4(2), 55-60. doi: 10.11648/j.sr.20160402.16

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    AMA Style

    Juntao Li, Xiaohuan Xiang, Xingxiang Tao. Research of the Operational Mechanism of the Fresh Food E-commerce Supply Chain and “Agricultural and Supermarket Docking” Mode in China. Sci Res. 2016;4(2):55-60. doi: 10.11648/j.sr.20160402.16

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  • @article{10.11648/j.sr.20160402.16,
      author = {Juntao Li and Xiaohuan Xiang and Xingxiang Tao},
      title = {Research of the Operational Mechanism of the Fresh Food E-commerce Supply Chain and “Agricultural and Supermarket Docking” Mode in China},
      journal = {Science Research},
      volume = {4},
      number = {2},
      pages = {55-60},
      doi = {10.11648/j.sr.20160402.16},
      url = {https://doi.org/10.11648/j.sr.20160402.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sr.20160402.16},
      abstract = {As an emerging field of e-commerce in China, fresh food e-commerce is still in the development period. In order to facilitate an in-depth study, this paper summarizes the operational mechanism and the characteristics of the fresh food e-commerce supply chain, and proposes suggestions about fresh food e-commerce operation and development. One of the challenges in the implementation of “agricultural and supermarket docking” mode is that fresh agricultural products circulation is not fluent. Public information service platform enables the enterprise information resources sharing within the scope of supply chain. It uses information technology tools to integrate the involved enterprise's information resources in supply chain with Internet advantages. In the logistics business, under the premise of sharing of information, retail supermarkets and third party cold chain logistics services company combine business situation and adjust the logistics business process. In the process of circulation of agricultural products, it works together in the process of transportation and distribution of agricultural products based on the public information service platform in both orders and waybill operation independently. Its systematic operation includes cold chain transportation and cold storage resource, reducing their operating cost, improving the benefit of enterprises and improving the service level. Through the application of Internet technology, it can solve the traditional information service platform of the quality of agricultural products and transportation problems.},
     year = {2016}
    }
    

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    T1  - Research of the Operational Mechanism of the Fresh Food E-commerce Supply Chain and “Agricultural and Supermarket Docking” Mode in China
    AU  - Juntao Li
    AU  - Xiaohuan Xiang
    AU  - Xingxiang Tao
    Y1  - 2016/04/25
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    DO  - 10.11648/j.sr.20160402.16
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    UR  - https://doi.org/10.11648/j.sr.20160402.16
    AB  - As an emerging field of e-commerce in China, fresh food e-commerce is still in the development period. In order to facilitate an in-depth study, this paper summarizes the operational mechanism and the characteristics of the fresh food e-commerce supply chain, and proposes suggestions about fresh food e-commerce operation and development. One of the challenges in the implementation of “agricultural and supermarket docking” mode is that fresh agricultural products circulation is not fluent. Public information service platform enables the enterprise information resources sharing within the scope of supply chain. It uses information technology tools to integrate the involved enterprise's information resources in supply chain with Internet advantages. In the logistics business, under the premise of sharing of information, retail supermarkets and third party cold chain logistics services company combine business situation and adjust the logistics business process. In the process of circulation of agricultural products, it works together in the process of transportation and distribution of agricultural products based on the public information service platform in both orders and waybill operation independently. Its systematic operation includes cold chain transportation and cold storage resource, reducing their operating cost, improving the benefit of enterprises and improving the service level. Through the application of Internet technology, it can solve the traditional information service platform of the quality of agricultural products and transportation problems.
    VL  - 4
    IS  - 2
    ER  - 

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Author Information
  • School of Information, Beijing Wuzi University, Beijing, China

  • School of Information, Beijing Wuzi University, Beijing, China

  • School of Information, Beijing Wuzi University, Beijing, China

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