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The Impact of Corporate Social Responsibility (CSR) on National and International Corporations Prevailing in Bangladesh: A Comparison of CSR on the Basis of Carroll’s Pyramid

Received: 30 August 2016    Accepted: 28 September 2016    Published: 23 November 2016
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Abstract

This research paper examines how the National and International companies manage Corporate Social Responsibility (CSR) in Bangladesh. It considers how the concept has come to be framed within business in Bangladesh, which is increasingly globalized. In looking at how CSR practices are being adopted and adapted by National and International companies in Bangladesh, we can begin to see what implications arise from the fact that CSR is a Western-led concept and Bangladesh can be thought to be lagging behind in its understanding and adoption of CSR as companies do not necessarily state their policies in such a formal extent that is expected. The study comprises the impact of CSR of the National and International corporations on the basis of Carroll’s pyramid. In this study we have considered two companies for making comparisons; one is SQUARE Bangladesh Ltd. as the national company and another is Unilever Bangladesh Ltd. as the multinational company.

DOI 10.11648/j.jim.20170601.12
Published in Journal of Investment and Management (Volume 6, Issue 1, February 2017)
Page(s) 6-12
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

CSR, Carroll Pyramid, SQUARE Bangladesh Ltd, The Unilever Bangladesh Limited

References
[1] Alimullah, M., (2006), Dynamics of Corporate Social Responsibility – Bangladesh Context.
[2] Green Paper on CSR, Asia Link Program, The European Union.
[3] David Crowther, Güler Aras (2008)- Corporate Social Responsibility.
[4] Friedman, M. (1970). The social responsibility of business is to increase its profits. NY Times Magazine, 13 September, pp. 32-33, 122, 124, 126.
[5] Carroll, A. B., (1979), A three-dimensional conceptual model of corporate social performance. Academy of Management Review 4 (4), 496-503.
[6] Porag, R. S., (2014), Corporate Social Responsibility in Bangladesh: Practice and Perpetuity.
[7] J. Mustafa “Unilever CSR activity in Bangladesh 2000-2009”.
[8] Belal, A. T., (2001), A study of corporate social disclosures in Bangladesh. Management Auditing Journal 16 (5), 274-289.
[9] Mohan A., (2006), Global corporate social responsibilities management in MNCs, Journal of Business Strategies, Huntsville: Vol. 23, Iss. 1, 9, 24).
[10] Friedman, M. (1970). The social responsibility of business is to increase its profits. NY Times Magazine, 13 September, pp. 32-33, 122, 124, 126.
[11] Porag, R. S., (2014), Corporate Social Responsibility in Bangladesh: Practice and Perpetuity.
[12] Mondol E. P., (2009), Why Corporate Social Responsibility? -The Context of Bangladesh, Journal of Ammado Foundation, and Online version viewed on 20 Jul 2009 15:05 GMT.
Author Information
  • Department of Business Administration, Shanto-Mariam University of Creative Technology, Uttara, Dhaka, Bangladesh

  • Department of Business Administration, Shanto-Mariam University of Creative Technology, Uttara, Dhaka, Bangladesh

  • Department of Business Administration, Shanto-Mariam University of Creative Technology, Uttara, Dhaka, Bangladesh

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  • APA Style

    Afzal Hossain, Kazi Abul Bashar, Behzad Noor. (2016). The Impact of Corporate Social Responsibility (CSR) on National and International Corporations Prevailing in Bangladesh: A Comparison of CSR on the Basis of Carroll’s Pyramid. Journal of Investment and Management, 6(1), 6-12. https://doi.org/10.11648/j.jim.20170601.12

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    ACS Style

    Afzal Hossain; Kazi Abul Bashar; Behzad Noor. The Impact of Corporate Social Responsibility (CSR) on National and International Corporations Prevailing in Bangladesh: A Comparison of CSR on the Basis of Carroll’s Pyramid. J. Invest. Manag. 2016, 6(1), 6-12. doi: 10.11648/j.jim.20170601.12

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    AMA Style

    Afzal Hossain, Kazi Abul Bashar, Behzad Noor. The Impact of Corporate Social Responsibility (CSR) on National and International Corporations Prevailing in Bangladesh: A Comparison of CSR on the Basis of Carroll’s Pyramid. J Invest Manag. 2016;6(1):6-12. doi: 10.11648/j.jim.20170601.12

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  • @article{10.11648/j.jim.20170601.12,
      author = {Afzal Hossain and Kazi Abul Bashar and Behzad Noor},
      title = {The Impact of Corporate Social Responsibility (CSR) on National and International Corporations Prevailing in Bangladesh: A Comparison of CSR on the Basis of  Carroll’s Pyramid},
      journal = {Journal of Investment and Management},
      volume = {6},
      number = {1},
      pages = {6-12},
      doi = {10.11648/j.jim.20170601.12},
      url = {https://doi.org/10.11648/j.jim.20170601.12},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.jim.20170601.12},
      abstract = {This research paper examines how the National and International companies manage Corporate Social Responsibility (CSR) in Bangladesh. It considers how the concept has come to be framed within business in Bangladesh, which is increasingly globalized. In looking at how CSR practices are being adopted and adapted by National and International companies in Bangladesh, we can begin to see what implications arise from the fact that CSR is a Western-led concept and Bangladesh can be thought to be lagging behind in its understanding and adoption of CSR as companies do not necessarily state their policies in such a formal extent that is expected. The study comprises the impact of CSR of the National and International corporations on the basis of Carroll’s pyramid. In this study we have considered two companies for making comparisons; one is SQUARE Bangladesh Ltd. as the national company and another is Unilever Bangladesh Ltd. as the multinational company.},
     year = {2016}
    }
    

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