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Analysis on the Operation Modes and Strategies of China's Product Placement
Journal of Investment and Management
Volume 7, Issue 3, June 2018, Pages: 81-85
Received: Jun. 24, 2018; Accepted: Jul. 6, 2018; Published: Aug. 2, 2018
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Xu Meng, College of Economics and Management, Shangqiu Nomal University, Shangqiu, China
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When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.
Product Placement, Operation Modes, Marketing Strategies
To cite this article
Xu Meng, Analysis on the Operation Modes and Strategies of China's Product Placement, Journal of Investment and Management. Vol. 7, No. 3, 2018, pp. 81-85. doi: 10.11648/j.jim.20180703.12
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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