Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir
Journal of Investment and Management
Volume 4, Issue 5, October 2015, Pages: 191-195
Received: Jul. 20, 2015;
Accepted: Aug. 5, 2015;
Published: Aug. 12, 2015
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Shagufta Ashraf, Department of Public Administration, Faculty of Administrative Sciences, University of Management Sciences and Information Technology Kotli, Azad Kashmir, Pakistan
Ghulam Mustafa Azam, Department of Public Administration, Faculty of Administrative Sciences, University of Management Sciences and Information Technology Kotli, Azad Kashmir, Pakistan
Waqar Ashraf, Department of Business Administration, Faculty of Administrative Sciences, University of Management Sciences and Information Technology, Kotli Azad Kashmir, Pakistan
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The study sought to find out the motivational strategies and its impact on employee motivational level. The purpose of the study is to provide effective motivational strategies for banking sector of Azad Kashmir to use to motivate employee’s, improve and increase productivity in organization. The Literature review enables us to understand the various theories on motivation and the effects have on productivity. The researcher adopted a questionnaire to collect primary data regarding what will make employees to perform and increase productivity. The study was conducted by collecting data from sample of 90 respondents selected from five districts of Azad Jammu and Kashmir including Mirpur , Kotli, Palandri and Bagh and Rawalakot using questionnaire. The data was analyzed using frequencies and percentage distribution. The result shows that “Advancement Opportunity” has the highest impact on motivational level on employees working in National Bank of Pakistan working in Azad Kashmir
Motivation, Human Resource (HR), Strategy, Workforce, Public Sector, Productivity, Intrinsic Motivation, Extrinsic Motivation
To cite this article
Ghulam Mustafa Azam,
Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir, Journal of Investment and Management.
Vol. 4, No. 5,
2015, pp. 191-195.
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