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Cognitive Approach to the Analysis and Choice of Innovation Strategies of the Enterprises
Journal of Investment and Management
Volume 3, Issue 1, February 2014, Pages: 1-6
Received: Dec. 27, 2013; Published: Jan. 30, 2014
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Robert A. Karayev, Institute of Cybernetics of the National Academy of Sciences, Baku, Azerbaijan
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The article considers the problem of the analysis and choice of innovation strategies of the small and medium-sized enterprises in modern complicated unstable economic conditions. Difficulties of solving this problem at the early conceptual design stage interfaced to high uncertainty and risk are marked. For the problem decision are offered the cognitive technologies of support which are today the most effective and perspective tools for analysis and management of ill-structured problematic situations and, in particular, problematic situations of choice of enterprise innovation strategies. The proposed technology allows building a unified multi-disciplinary platform that integrates instrumental potentials all known business-concepts of innovation management. "Inference mechanism", developed as a part of this technology allows investigating the long-term dynamics of innovation strategies in the context of changing business environment and strategy targets of stakeholders. The aim of the article is to demonstrate the applied capacity of cognitive technologies, specifics of their building and the prospects of their use in the real conditions of innovation business.
Small and Medium-Sized Enterprise, Innovation Strategies, Analysis and Choice, Cognitive Approach
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Robert A. Karayev, Cognitive Approach to the Analysis and Choice of Innovation Strategies of the Enterprises, Journal of Investment and Management. Vol. 3, No. 1, 2014, pp. 1-6. doi: 10.11648/j.jim.20140301.11
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