This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes.
| Published in | International Journal of Business and Economics Research (Volume 2, Issue 1) |
| DOI | 10.11648/j.ijber.20130201.12 |
| Page(s) | 8-14 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Innovation Profile, New Product Development, New Product
| [1] | Ansoff Igor H. and J. M. Stewart, Strategies for a Technol-ogy-Based Business, Harvard Business Review, 45, No. 6 ,November-December 1967, pp. 71-83. |
| [2] | Everett M. Rogers, Diffusion of Innovations, Free Press, 1995 (original book 1962);Gerffrey A. Moore, Inside the Tornado, Harper Business, 1995 |
| [3] | Geoffrey A. Moore, Crossing the Chasm, Harper Business, 1994. |
| [4] | Rogers op. cit.; Moore op. cit.; and Jacob Goldenberg, Barak Libai and Eitan Muller, "Riding the Saddle, How cross-Market Communications Creates a Major Slump in Sales," Journal of Marketing, 2002. |
| [5] | Jagdish N. Sheth and S. Ram, Bringing Innovation to Market, John Wiley & Sons, 1987 |
| [6] | Harriolf Grupp and Shlomo Maital, Managing New Product Development and Innovation, Samuel Neaman Institute and Fraunhofer Institute, 2000, Israel and Germany. Sheth and Ram, Op. Cit. |
| [7] | Joseph L. Bower and Clayton M. Christensen, Distruptive Technologies: Catching the Wave, Harvard Business Review, January-February 1995. Clayton M. Christensen, The Inno-vators Dilema, HBS Press, 1997 |
| [8] | Adobe Systems Incorporated, HBS case # 9-801-199, 2001. |
| [9] | Robert G. Cooper, Winning at New Products, 3RD. Edition, Stage-Gate Inc., 2011. |
| [10] | Bower and Christensen, Op. Cit; Christensen Op. Cit. "Sony Corp.: Car Navigation Systems", HBS case# 9-597-032, 1996. |
| [11] | Bower and Christensen, Op. Cit; Christensen Op. Cit. "Or-thoteks USA (Abridged): Hans Wyss’ Challenge" HBS case # 9-397-095, 1998. |
APA Style
Jehiel Zif. (2013). Innovation Profile and Marketing Strategies. International Journal of Business and Economics Research, 2(1), 8-14. https://doi.org/10.11648/j.ijber.20130201.12
ACS Style
Jehiel Zif. Innovation Profile and Marketing Strategies. Int. J. Bus. Econ. Res. 2013, 2(1), 8-14. doi: 10.11648/j.ijber.20130201.12
AMA Style
Jehiel Zif. Innovation Profile and Marketing Strategies. Int J Bus Econ Res. 2013;2(1):8-14. doi: 10.11648/j.ijber.20130201.12
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Download@article{10.11648/j.ijber.20130201.12,
author = {Jehiel Zif},
title = {Innovation Profile and Marketing Strategies},
journal = {International Journal of Business and Economics Research},
volume = {2},
number = {1},
pages = {8-14},
doi = {10.11648/j.ijber.20130201.12},
url = {https://doi.org/10.11648/j.ijber.20130201.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20130201.12},
abstract = {This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes.},
year = {2013}
}
TY - JOUR T1 - Innovation Profile and Marketing Strategies AU - Jehiel Zif Y1 - 2013/02/20 PY - 2013 N1 - https://doi.org/10.11648/j.ijber.20130201.12 DO - 10.11648/j.ijber.20130201.12 T2 - International Journal of Business and Economics Research JF - International Journal of Business and Economics Research JO - International Journal of Business and Economics Research SP - 8 EP - 14 PB - Science Publishing Group SN - 2328-756X UR - https://doi.org/10.11648/j.ijber.20130201.12 AB - This is a managerially oriented paper, which attempts to organize existing knowledge about new product de-velopment and marketing in a systematic framework. The major argument is that the choice of a new product marketing strategy and the choice of a development process for a new product should be influenced by the analytical assessment of specific conditions, which we call the innovation profile. The three major parts of the paper are: 1. The Innovation Profile, 2. The marketing strategies and 3. The product development strategies. The analysis of specific conditions based on the inno-vation profile has direct implications on the choice of strategies and product development processes. VL - 2 IS - 1 ER -
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