Science Journal of Business and Management

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Social Entrepreneurship and Empowerment of Rural Women: Artemali Case

Received: 08 July 2019    Accepted: 19 August 2019    Published: 04 September 2019
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Abstract

In the municipality of Tepatlaxco de Hidalgo, a federative entity of Puebla, in the country of Mexico, 30 rural women started the business of manufacturing and marketing handicrafts with the pine leaf, called “ocoxal”, with a sustainability perspective, to improve the quality of life of their families motivated by economic deprivation. This research was of qualitative type, applying inductive methods and convenience sampling, documentary techniques and panel interviews in situ, worksheets and an interview guide. Six women from the municipality of Tepatlaxco were interviewed, who are part of the management of the Artemali company. The data obtained were analyzed based on two variables: social entrepreneurship and empowerment of rural women. In this first part of the research, three categories were used: own business, learning and sustainability. The results of the interviewees showed that the business is profitable, which has allowed some aspects of the quality of life of their families to improve. It is also sustainable because they limit the amount of ocoxal to be collected from the forest, carry out cleaning campaigns of the forest, participate in breast cancer prevention campaigns and give courses to children to take care of the forest. In addition, they have entered commercially in Europe, in fairs that promote the sale of handicrafts several countries.

DOI 10.11648/j.sjbm.20190704.12
Published in Science Journal of Business and Management (Volume 7, Issue 4, August 2019)
Page(s) 80-86
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Social Entrepreneurship, Empowerment, Learning, Innovation, Sustentabilidad

References
[1] Palacios, G. “Emprendimiento social: integrando a los excluidos en el ámbito rural” Revista Scielo (en línea), Vol. 4, No. 16, 2010. Consultado el 24 de marzo de 2018. Dirección de internet: http://www.scielo.org.ve/scielo.php?script=sci_arttext&pid=S1315-95182010000400002.
[2] Kliksberg, B. (2011). Emprendedores sociales. Los que hacen la diferencia. Temas Grupo Editorial.
[3] Alonso, D., González, N. and Nieto, M. “Emprendimiento social vs innovación social” Cuadernos Aragoneses de Economía, Vol. 24, No. 1-2, 2015, 119-140.
[4] Guzmán, A. y Trujillo, M. “Emprendimiento Social”, Vol. 24, No. 109, 2008, 105-125, consultada el 7 de junio de 2018. Dirección de internet: http://www.redalyc.org/pdf/212/21211518005.pdf.
[5] Bard, G. “Pensamiento feminista latinoamericano” Revista Scielo (en línea), Vol. 11, No. 22, 2017, consultada el 1 de agosto de 2019. Dirección de internet: file:///C:/Users/hvill/Documents/feminismo%20América%20Latina-Bard.pdf.
[6] CEDRSSA, 2014. La mujer y su aportación en el desarrollo rural sustentable. file:///C:/Users/hvill/Documents/La%20mujer%20rural-aportación%20en%20el%20DRS-CEDRESSA.pdf.
[7] López, V. y Rojas, O. “Rezagos en el nivel de autonomía de las mujeres rurales mexicanas en la primera década del siglo XXI” Revista de Estudios demográficos y urbanos (en línea), Vol. 32, No. 2, 315-354, 2017, consultada en internet el 7 de abril de 2018. Dirección de internet: https://dx.doi.org/10.24201/edu.v32i2.1644
[8] Córdova, R. Acceso de las mujeres a la tierra y patrones de herencia en tres comunidades ejidales del centro de Veracruz. Relaciones. Estudios de Historia y Sociedad, Vol. XXIV, 2003, 93.
[9] Vázquez, D., Mortera, D., Rodríguez, N., Martínez, M., Velázquez, M. G. (2013) “Organización comunitaria de mujeres: del empoderamiento al éxito del desarrollo rural sustentable”. Revista de Estudios de Género, la ventana (en línea) VoI. 5, 2013, consultada el 30 de marzo de 2018. Dirección de internet: http://www.redalyc.org/articulo.oa?id=88428978011.
[10] Soler, P., Planas, A., Ciraso-Calí, A., Ribot-Horas, A. “Empoderamiento en la comunidad. El diseño de un sistema abierto de indicadores a partir de procesos de evaluación participativa” Revista de Pedagogía Social Interuniversitaria, No. 24, 49-77, 2014.
[11] Deere, C. y León, M. (2000). Género, propiedad y empoderamiento: tierra, Estado y mercado en América Latina, Bogotá, Colombia: Tercer mundo Editores en coedición con el Programa de Estudios de Género, Mujer y Desarrollo, Facultad de Ciencias Humanas, Universidad Nacional de Colombia.
Author Information
  • Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México

  • Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México

  • Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México

  • Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México

  • Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México

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    Villanueva Lendechy Héctor Manuel, Tapia Villagómez Ivonne, García González Fernando, Navarro Martino Rey David Sigfrido, Spíndola Flores Fabiola. (2019). Social Entrepreneurship and Empowerment of Rural Women: Artemali Case. Science Journal of Business and Management, 7(4), 80-86. https://doi.org/10.11648/j.sjbm.20190704.12

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    Villanueva Lendechy Héctor Manuel; Tapia Villagómez Ivonne; García González Fernando; Navarro Martino Rey David Sigfrido; Spíndola Flores Fabiola. Social Entrepreneurship and Empowerment of Rural Women: Artemali Case. Sci. J. Bus. Manag. 2019, 7(4), 80-86. doi: 10.11648/j.sjbm.20190704.12

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    AMA Style

    Villanueva Lendechy Héctor Manuel, Tapia Villagómez Ivonne, García González Fernando, Navarro Martino Rey David Sigfrido, Spíndola Flores Fabiola. Social Entrepreneurship and Empowerment of Rural Women: Artemali Case. Sci J Bus Manag. 2019;7(4):80-86. doi: 10.11648/j.sjbm.20190704.12

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  • @article{10.11648/j.sjbm.20190704.12,
      author = {Villanueva Lendechy Héctor Manuel and Tapia Villagómez Ivonne and García González Fernando and Navarro Martino Rey David Sigfrido and Spíndola Flores Fabiola},
      title = {Social Entrepreneurship and Empowerment of Rural Women: Artemali Case},
      journal = {Science Journal of Business and Management},
      volume = {7},
      number = {4},
      pages = {80-86},
      doi = {10.11648/j.sjbm.20190704.12},
      url = {https://doi.org/10.11648/j.sjbm.20190704.12},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.sjbm.20190704.12},
      abstract = {In the municipality of Tepatlaxco de Hidalgo, a federative entity of Puebla, in the country of Mexico, 30 rural women started the business of manufacturing and marketing handicrafts with the pine leaf, called “ocoxal”, with a sustainability perspective, to improve the quality of life of their families motivated by economic deprivation. This research was of qualitative type, applying inductive methods and convenience sampling, documentary techniques and panel interviews in situ, worksheets and an interview guide. Six women from the municipality of Tepatlaxco were interviewed, who are part of the management of the Artemali company. The data obtained were analyzed based on two variables: social entrepreneurship and empowerment of rural women. In this first part of the research, three categories were used: own business, learning and sustainability. The results of the interviewees showed that the business is profitable, which has allowed some aspects of the quality of life of their families to improve. It is also sustainable because they limit the amount of ocoxal to be collected from the forest, carry out cleaning campaigns of the forest, participate in breast cancer prevention campaigns and give courses to children to take care of the forest. In addition, they have entered commercially in Europe, in fairs that promote the sale of handicrafts several countries.},
     year = {2019}
    }
    

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    AU  - Villanueva Lendechy Héctor Manuel
    AU  - Tapia Villagómez Ivonne
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    AB  - In the municipality of Tepatlaxco de Hidalgo, a federative entity of Puebla, in the country of Mexico, 30 rural women started the business of manufacturing and marketing handicrafts with the pine leaf, called “ocoxal”, with a sustainability perspective, to improve the quality of life of their families motivated by economic deprivation. This research was of qualitative type, applying inductive methods and convenience sampling, documentary techniques and panel interviews in situ, worksheets and an interview guide. Six women from the municipality of Tepatlaxco were interviewed, who are part of the management of the Artemali company. The data obtained were analyzed based on two variables: social entrepreneurship and empowerment of rural women. In this first part of the research, three categories were used: own business, learning and sustainability. The results of the interviewees showed that the business is profitable, which has allowed some aspects of the quality of life of their families to improve. It is also sustainable because they limit the amount of ocoxal to be collected from the forest, carry out cleaning campaigns of the forest, participate in breast cancer prevention campaigns and give courses to children to take care of the forest. In addition, they have entered commercially in Europe, in fairs that promote the sale of handicrafts several countries.
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