Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”
Science Journal of Business and Management
Volume 7, Issue 1, February 2019, Pages: 38-44
Received: Apr. 11, 2019;
Published: May 23, 2019
Views 121 Downloads 25
Fanglong Liu, School of Business, Guangdong University of Foreign Studies, Guangzhou, China
Huanhuan Yao, School of Business, Guangdong University of Foreign Studies, Guangzhou, China
With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.
Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”, Science Journal of Business and Management.
Vol. 7, No. 1,
2019, pp. 38-44.
Ouchi W. G. Organizational Paradigms: A Commentary on Japanese Management and Theory Z Organizations [J]. Organizational Dynamics, 1981, 9 (4): 36-43
Denison D. R. Bringing Corporate Culture to the Bottom Line [J]. Organizational Dynamics, 1984, 13 (2): 5-22
Schein E. H. Organizational Culture & Leadership [M]. San Francisco: Jossey-Bass, 1985
Zhang Yuyue, Wang Fanghua, Xue Wei. Building Corporate Culture and Enhancing Core Competitiveness of Enterprises [J]. Science and Technology Progress and Policy, 2002, 19 (11): 91-92. In Chinese.
Shi Wei. Organizational Culture [M]. Shanghai: Fudan University Press, 2010. In Chinese.
Lu Meiyue. The influence and role of trial papers and corporate culture in transnational operations [C]. World Economic Research 2002 Special Issue. Shanghai: World Management Forum Committee, 2002. In Chinese.
Hofstede G., Sanders G. Measuring Organizational Cultures: A Qualitative and Quantitative Study across Twenty Cases [J]. Administrative Science Quarterly, 1990, 35 (2): 286-316
Xi Yumin, Ge Jing. Management of Multinational Enterprise Groups [M]. Beijing: Mechanical Industry Press, 2002
Zhang Hong. Analysis of the Influence of Corporate Culture on Corporate Strategic Management [J]. Modern Economic Information, 2016 (8). In Chinese.
Li Guang. Discussion on the Strategy-based Enterprise Culture Change [J]. 2018 (05): 60-63. Wang Zhifang. On the Influence of Corporate Culture on Enterprise Strategic Positioning [J]. Modern Economic Information, 2018 (23): 122.
Liu Yizhi, Yang Yuanwei. Analysis of the Influence of Corporate Culture on Corporate Strategy [J]. China Business Review, 2016 (27): 50-51. In Chinese.
Miao Dandan. The Influence of Corporate Culture on Human Resource Management——Taking Three Squirrels Co., Ltd. as an Example [J]. Hebei Enterprise, 2018 (05): 115-116. In Chinese.
Clegg S, Kono T. Trends in Japanese Management: An Overview of Embedded Continuities and Disembedded Discontinuities [J]. Asia Pacific Journal of Management, 2002, 19 (2-3): 269-285.
Deal T E, Kennedy A A. Culture: A New Look Through Old Lenses [J]. Journal of Applied Behavioral Science, 1983, 19 (4): 498-505.
Chatman J A, Barsade S G. Personality, Organizational Culture, and Cooperation: Evidence from a Business Simulation [J]. Administrative Science Quarterly, 1995, 40 (3): 423-443.
Tinsley C. Models of conflict resolution in Japanese, German, and American cultures. [J]. Journal of Applied Psychology, 1998, 83 (2): 316-323.
Ren Wei, Jiang Peng. The Influence of Corporate Culture on Human Resource Management——From the Enterprise Practice of Toyota Motor [J]. Chinese and Foreign Corporate Culture, 2017 (06): 45-47. In Chinese.
Li Li. Analysis of Effective Integration of Corporate Culture and Enterprise Management System [J]. Chinese and Foreign Entrepreneurs, 2017 (16): 115. In Chinese.
Yu Bin. Analysis of System and Culture Construction in Enterprise Management [J]. Management Observation, 2018 (17): 43-44.
Zhang Pei. The Evolution of Management System and Corporate Culture in Enterprise Development [J]. Corporate Reform and Management, 2017 (23): 173. In Chinese.
He Xingya. Some Discussions on Enterprise Culture and Enterprise System Management [J]. Research on Modern State-Owned Enterprises, 2017 (08): 275. In Chinese.
Wiio O A, Goldhaber G M, Yates M P. Organizational Communication Research: Time for Reflection? [J]. 1980, 4 (1): 83-97.
Pace R W. Organizational Communication: Foundations for Human Resource Development [J].
Li Wenyong. Discussion on the Function of Corporate Culture Symbol Transmission [J]. Social Scientist, 2008 (6): 117-120. In Chinese.
Li Li, Wang Guangyong. Discussion on Corporate Culture Communication [J]. Metallurgical Enterprise Culture, 2009 (01): 38-39. In Chinese.
Yue Yiran. Research on Cross-cultural Innovation Communication in Southeast Asia under the Background of the “Belt and Road Initiative” [J]. Farm Staff, 2019 (02): 264. In Chinese.
Ye Shulan. (2016). Reflections on the “Belt and Road Initiative” cross-cultural communication innovation. External communication (4), 45-47. In Chinese.
Hao Dajiang, & Wang Pei. (2019). The problems and countermeasures of cross-cultural development of Chinese enterprises under the background of the “Belt and Road Initiative”. Business Economy (2). In Chinese.