Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”
Science Journal of Business and Management
Volume 7, Issue 1, February 2019, Pages: 38-44
Received: Apr. 11, 2019; Published: May 23, 2019
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Authors
Fanglong Liu, School of Business, Guangdong University of Foreign Studies, Guangzhou, China
Huanhuan Yao, School of Business, Guangdong University of Foreign Studies, Guangzhou, China
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Abstract
With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.
Keywords
Comprehensive Cultural Management, Belt and Road Initiative, Transnational Culture
To cite this article
Fanglong Liu, Huanhuan Yao, Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”, Science Journal of Business and Management. Vol. 7, No. 1, 2019, pp. 38-44. doi: 10.11648/j.sjbm.20190701.16
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