Precision Retail Marketing Strategy Based on Digital Marketing Model
Science Journal of Business and Management
Volume 7, Issue 1, February 2019, Pages: 33-37
Received: Mar. 18, 2019; Published: May 23, 2019
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Authors
Guoan Zhu, Consumer Device Sales Group, Microsoft (China) Co., Ltd., Shanghai, China
Xue Gao, College of Management, University of Massachusetts, Boston, USA
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Abstract
In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper firstly analyzes predicament of China’s retail industry during its development process briefly, plans implementation measures for precision marketing in retail industry in details, and finally analyzes retail precision marketing strategies in the digital marketing mode from three aspects of customer segmentation in marketing, market basket positioning and targeted customer marketing through actual precision marketing applications.
Keywords
Digital Marketing Mode, Retailing, Precision Marketing
To cite this article
Guoan Zhu, Xue Gao, Precision Retail Marketing Strategy Based on Digital Marketing Model, Science Journal of Business and Management. Vol. 7, No. 1, 2019, pp. 33-37. doi: 10.11648/j.sjbm.20190701.15
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