Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club)
International Journal of Economics, Finance and Management Sciences
Volume 5, Issue 3, June 2017, Pages: 182-188
Received: Mar. 27, 2017; Accepted: Apr. 19, 2017; Published: Jun. 1, 2017
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Authors
Mohammed Mouloud Ghezail, Faculty of Economie, University of Ghardaia, Ghardaia City, Algeria
Chaiech Abdellah, Faculty of Economie, University of Ghardaia, Ghardaia City, Algeria
Adjila Mohammed, Faculty of Economie, University of Ghardaia, Ghardaia City, Algeria
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Abstract
The study aims to find out the role of sports marketing strategy pursued by the economic enterprise in achieving its marketing objectives, through the measurement of the effect of sports sponsorship on recognition, then its impact on promoting the positive mental image of the enterprise. The study seeks to measure the impact of sports sponsorship on the purchase decision. To achieve the objectives of the study, a questionnaire is distributed to a group of 200 fans of USMA club which is sponsored by Djezzy. A lot of statistical methods are used to achieve the objectives of the study. The results show that sports marketing has an important role in achieving the marketing objectives of the enterprise.
Keywords
Sports Marketing, Sports Sponsorship, Marketing Objectives
To cite this article
Mohammed Mouloud Ghezail, Chaiech Abdellah, Adjila Mohammed, Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club), International Journal of Economics, Finance and Management Sciences. Vol. 5, No. 3, 2017, pp. 182-188. doi: 10.11648/j.ijefm.20170503.17
Copyright
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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