The study aims to find out the role of sports marketing strategy pursued by the economic enterprise in achieving its marketing objectives, through the measurement of the effect of sports sponsorship on recognition, then its impact on promoting the positive mental image of the enterprise. The study seeks to measure the impact of sports sponsorship on the purchase decision. To achieve the objectives of the study, a questionnaire is distributed to a group of 200 fans of USMA club which is sponsored by Djezzy. A lot of statistical methods are used to achieve the objectives of the study. The results show that sports marketing has an important role in achieving the marketing objectives of the enterprise.
| Published in | International Journal of Economics, Finance and Management Sciences (Volume 5, Issue 3) |
| DOI | 10.11648/j.ijefm.20170503.17 |
| Page(s) | 182-188 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Sports Marketing, Sports Sponsorship, Marketing Objectives
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APA Style
Mohammed Mouloud Ghezail, Chaiech Abdellah, Adjila Mohammed. (2017). Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club). International Journal of Economics, Finance and Management Sciences, 5(3), 182-188. https://doi.org/10.11648/j.ijefm.20170503.17
ACS Style
Mohammed Mouloud Ghezail; Chaiech Abdellah; Adjila Mohammed. Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club). Int. J. Econ. Finance Manag. Sci. 2017, 5(3), 182-188. doi: 10.11648/j.ijefm.20170503.17
AMA Style
Mohammed Mouloud Ghezail, Chaiech Abdellah, Adjila Mohammed. Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club). Int J Econ Finance Manag Sci. 2017;5(3):182-188. doi: 10.11648/j.ijefm.20170503.17
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Download@article{10.11648/j.ijefm.20170503.17,
author = {Mohammed Mouloud Ghezail and Chaiech Abdellah and Adjila Mohammed},
title = {Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club)},
journal = {International Journal of Economics, Finance and Management Sciences},
volume = {5},
number = {3},
pages = {182-188},
doi = {10.11648/j.ijefm.20170503.17},
url = {https://doi.org/10.11648/j.ijefm.20170503.17},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20170503.17},
abstract = {The study aims to find out the role of sports marketing strategy pursued by the economic enterprise in achieving its marketing objectives, through the measurement of the effect of sports sponsorship on recognition, then its impact on promoting the positive mental image of the enterprise. The study seeks to measure the impact of sports sponsorship on the purchase decision. To achieve the objectives of the study, a questionnaire is distributed to a group of 200 fans of USMA club which is sponsored by Djezzy. A lot of statistical methods are used to achieve the objectives of the study. The results show that sports marketing has an important role in achieving the marketing objectives of the enterprise.},
year = {2017}
}
TY - JOUR T1 - Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club) AU - Mohammed Mouloud Ghezail AU - Chaiech Abdellah AU - Adjila Mohammed Y1 - 2017/06/01 PY - 2017 N1 - https://doi.org/10.11648/j.ijefm.20170503.17 DO - 10.11648/j.ijefm.20170503.17 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 182 EP - 188 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20170503.17 AB - The study aims to find out the role of sports marketing strategy pursued by the economic enterprise in achieving its marketing objectives, through the measurement of the effect of sports sponsorship on recognition, then its impact on promoting the positive mental image of the enterprise. The study seeks to measure the impact of sports sponsorship on the purchase decision. To achieve the objectives of the study, a questionnaire is distributed to a group of 200 fans of USMA club which is sponsored by Djezzy. A lot of statistical methods are used to achieve the objectives of the study. The results show that sports marketing has an important role in achieving the marketing objectives of the enterprise. VL - 5 IS - 3 ER -
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