International Journal of Economics, Finance and Management Sciences

| Peer-Reviewed |

Success Factors on Which to Invest in Mega Sport Events: Lessons from the Past and Insights into the Future

Received: 20 June 2016    Accepted: 28 June 2016    Published: 21 July 2016
Views:       Downloads:

Share This Article

Abstract

The aim of this paper is to define the broad conditions in the predisposition of the bid to host a mega sport event that allow: a) the success in the selection; b) the maximization of benefits in the pre, during and post-event phases; c) the environmental and social sustainability of touristic flows attracted by the event. The specific reference is to the Italian bid to host the 2024 Olympic Games in Rome, to which literature has not yet dedicated specific contributions. The methodology consists in a multiple case study regarding six mega events (four successful and two unsuccessful ones) specifically focused on the outcome of the bid and on the level of benefits achieved by local communities having hosted such events. The time horizon of the study concerns the short term in particular, but it also examines the implications in the medium / long term. The results consist in the identification of the best practices used in the cases under consideration -with particular reference to the ability of primary stakeholders to build effective relationships each other and with other stakeholders- and in their transposition, after the necessary adaptation to the political, social and infrastructural pre-existing conditions, to the suction of Rome to host the 2024 Olympic Games. Findings can be transferred to the various stakeholders of the event under design with the aim to provide a contribution of the scientific community to the best setting of the initiative with particular reference to the preparation of the bid.

DOI 10.11648/j.ijefm.20160404.14
Published in International Journal of Economics, Finance and Management Sciences (Volume 4, Issue 4, August 2016)
Page(s) 190-198
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Olympic Games, Bidding Process, Sport Management, Government Support, Infrastructural Conditions

References
[1] Alberts, H. C. (2009). Berlin's failed bid to host the 2000 Summer Olympic Games: urban development and the improvement of sports facilities. International journal of urban and regional research, 33 (2), 502-516.
[2] Bandyopadhyay, K. (2014). In search of an Olympic legacy: the story of India's failed Olympic bid. Sport in Society, 17 (5), 609-616.
[3] Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The qualitative report, 13 (4), 544-559.
[4] Booth, D., & Tatz, C. (1994). Swimming with the big boys? The politics of Sydney’s 2000 Olympic bid’. Sporting traditions, 11 (1), 3-23.
[5] Brown, R., Cox, G., & Owens, M. (2012). Bid, delivery, legacy–Creating the governance architecture of the London 2012 Olympic and Paralympic Games legacy. Australian Planner, 49 (3), 226-238.
[6] Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14 (4), 532-550.
[7] Glynn, M. A. (2008). Configuring the field of play: How hosting the Olympic Games impacts civic community. Journal of Management Studies, 45 (6), 1117-1146.
[8] Gratton, C., & Preuss, H. (2008). Maximizing Olympic impacts by building up legacies. The International Journal of the History of Sport, 25 (14), 1922-1938.
[9] Haugen, H. Ø. (2005). Time and space in Beijing's Olympic bid. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 59 (3), 217-227.
[10] Hautbois, C., Parent, M. M., & Séguin, B. (2012). How to win a bid for major sporting events? A stakeholder analysis of the 2018 Olympic Winter Games French bid. Sport Management Review, 15 (3), 263-275.
[11] Hiller, H. H. (2000). Mega‐events, urban boosterism and growth strategies: an analysis of the objectives and legitimations of the Cape Town 2004 Olympic Bid. International journal of urban and regional research, 24 (2), 449-458.
[12] Hitch, L. C., & Mihalik, B. J. (2002). The Salt Lake city olympic bid process. Journal of Sport & Tourism 7 (3): 37-38.
[13] IOC (2001). Report of the IOC Evaluation Commission for the Games of the XXIX Olympiad in 2008. International Olympic Committee, Lausanne, Switzerland.
[14] IOC (2005). Report of the IOC Evaluation Commission for the Games of the XXX Olympiad in 2012. International Olympic Committee, Lausanne, Switzerland.
[15] IOC (2009). Report of the IOC Evaluation Commission for the Games of the XXXI Olympiad in 2016. International Olympic Committee, Lausanne, Switzerland.
[16] IOC (2013). Report of the IOC Evaluation Commission for the Games of the XXXII Olympiad in 2020. International Olympic Committee, Lausanne, Switzerland.
[17] Kasimati, E. (2003). Economic aspects and the Summer Olympics: a review of related research. International journal of tourism research, 5 (6), 433-444.
[18] Lee, C. K., & Taylor, T. (2005). Critical reflections on the economic impact assessment of a mega-event: the case of 2002 FIFA World Cup. Tourism management, 26 (4), 595-603.
[19] Liao, H., & Pitts, A. (2006). A brief historical review of Olympic urbanization. The International Journal of the History of Sport, 23 (7), 1232-1252.
[20] Little, C. (1997). From One Brickpit to Another: The Ancient History of the Sydney Olympic Bid. SPORTING TRADITIONS, 14, 79-90.
[21] Newman, P. (2007). “Back the Bid”: the 2012 Summer Olympics and the governance of London. Journal of urban affairs, 29 (3), 255-267.
[22] O’Brien, D. (2006). Event business leveraging the Sydney 2000 Olympic Games. Annals of Tourism Research, 33 (1), 240-261.
[23] O’Brien, D. and Chalip, L. (2007), “Executive training exercise in sport event leverage”, International Journal of Culture, Tourism and Hospitality Research, Vol. 1 No. 4, pp. 296-304.
[24] Rose, A. K., & Spiegel, M. M. (2011). The olympic effect*. The Economic Journal, 121 (553), 652-677.
[25] Shank, D. M. (2009), Sports Marketing: A Strategic Perspective, 4th ed., Prentice-Hall, Upper Saddle River, NJ.
[26] Shoval, N. (2002). A new phase in the competition for the Olympic gold: the London and New York bids for the 2012 Games. Journal of urban affairs, 24 (5), 583-599.
[27] Swart, K., & Bob, U. (2004). The seductive discourse of development: the Cape Town 2004 Olympic bid. Third World Quarterly, 25 (7), 1311-1324.
[28] Tufts, S. (2004). Building the ‘competitive city’: Labour and Toronto’s bid to host the Olympic Games. Geoforum, 35 (1), 47-58.
[29] van Dijk, T., & Weitkamp, G. (2014). Power in Dreams? The Spatial Effects of Chicago's Failed Olympic Bid. International Planning Studies, 19 (2), 111-131.
[30] Waitt, G. (2003). Social impacts of the Sydney Olympics. Annals of Tourism Research, 30 (1), 194-215.
[31] Westerbeek, H. M., Turner, P., & Ingerson, L. (2002). Key success factors in bidding for hallmark sporting events. International Marketing Review, 19 (3), 303-322.
[32] White, L. (2011). The Sydney 2000 Olympic Games bid: Marketing indigenous Australia for the millennium games. International Journal of the History of Sport, 28 (10), 1447-1462.
[33] Xing, X., Church, A. G., O'Reilly, N., Pegoraro, A., Nadeau, J., Heslop, L., & Séguin, B. (2008). Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups. International Journal of Sports Marketing and Sponsorship, 9 (4), 77-91.
[34] Zhao, X. (2002). From Indifference to Cooptation: A Study of the Relationship between the Government and NGOs in China’s Green Olympic Bid Campaign. The Nonprofit Review, 2 (2), 73-82.
Author Information
  • Department of Movement and Wellness Sciences, University of Naples Parthenope, Naples, Italy

  • Department of Movement and Wellness Sciences, University of Naples Parthenope, Naples, Italy

  • Department of Movement and Wellness Sciences, University of Naples Parthenope, Naples, Italy

  • Department of Movement and Wellness Sciences, University of Naples Parthenope, Naples, Italy

  • Department of Movement and Wellness Sciences, University of Naples Parthenope, Naples, Italy

Cite This Article
  • APA Style

    Giuseppe Vito, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola, Maria Tabouras. (2016). Success Factors on Which to Invest in Mega Sport Events: Lessons from the Past and Insights into the Future. International Journal of Economics, Finance and Management Sciences, 4(4), 190-198. https://doi.org/10.11648/j.ijefm.20160404.14

    Copy | Download

    ACS Style

    Giuseppe Vito; Alessandra Sorrentini; Davide Di Palma; Vincenzo Raiola; Maria Tabouras. Success Factors on Which to Invest in Mega Sport Events: Lessons from the Past and Insights into the Future. Int. J. Econ. Finance Manag. Sci. 2016, 4(4), 190-198. doi: 10.11648/j.ijefm.20160404.14

    Copy | Download

    AMA Style

    Giuseppe Vito, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola, Maria Tabouras. Success Factors on Which to Invest in Mega Sport Events: Lessons from the Past and Insights into the Future. Int J Econ Finance Manag Sci. 2016;4(4):190-198. doi: 10.11648/j.ijefm.20160404.14

    Copy | Download

  • @article{10.11648/j.ijefm.20160404.14,
      author = {Giuseppe Vito and Alessandra Sorrentini and Davide Di Palma and Vincenzo Raiola and Maria Tabouras},
      title = {Success Factors on Which to Invest in Mega Sport Events: Lessons from the Past and Insights into the Future},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {4},
      number = {4},
      pages = {190-198},
      doi = {10.11648/j.ijefm.20160404.14},
      url = {https://doi.org/10.11648/j.ijefm.20160404.14},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijefm.20160404.14},
      abstract = {The aim of this paper is to define the broad conditions in the predisposition of the bid to host a mega sport event that allow: a) the success in the selection; b) the maximization of benefits in the pre, during and post-event phases; c) the environmental and social sustainability of touristic flows attracted by the event. The specific reference is to the Italian bid to host the 2024 Olympic Games in Rome, to which literature has not yet dedicated specific contributions. The methodology consists in a multiple case study regarding six mega events (four successful and two unsuccessful ones) specifically focused on the outcome of the bid and on the level of benefits achieved by local communities having hosted such events. The time horizon of the study concerns the short term in particular, but it also examines the implications in the medium / long term. The results consist in the identification of the best practices used in the cases under consideration -with particular reference to the ability of primary stakeholders to build effective relationships each other and with other stakeholders- and in their transposition, after the necessary adaptation to the political, social and infrastructural pre-existing conditions, to the suction of Rome to host the 2024 Olympic Games. Findings can be transferred to the various stakeholders of the event under design with the aim to provide a contribution of the scientific community to the best setting of the initiative with particular reference to the preparation of the bid.},
     year = {2016}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Success Factors on Which to Invest in Mega Sport Events: Lessons from the Past and Insights into the Future
    AU  - Giuseppe Vito
    AU  - Alessandra Sorrentini
    AU  - Davide Di Palma
    AU  - Vincenzo Raiola
    AU  - Maria Tabouras
    Y1  - 2016/07/21
    PY  - 2016
    N1  - https://doi.org/10.11648/j.ijefm.20160404.14
    DO  - 10.11648/j.ijefm.20160404.14
    T2  - International Journal of Economics, Finance and Management Sciences
    JF  - International Journal of Economics, Finance and Management Sciences
    JO  - International Journal of Economics, Finance and Management Sciences
    SP  - 190
    EP  - 198
    PB  - Science Publishing Group
    SN  - 2326-9561
    UR  - https://doi.org/10.11648/j.ijefm.20160404.14
    AB  - The aim of this paper is to define the broad conditions in the predisposition of the bid to host a mega sport event that allow: a) the success in the selection; b) the maximization of benefits in the pre, during and post-event phases; c) the environmental and social sustainability of touristic flows attracted by the event. The specific reference is to the Italian bid to host the 2024 Olympic Games in Rome, to which literature has not yet dedicated specific contributions. The methodology consists in a multiple case study regarding six mega events (four successful and two unsuccessful ones) specifically focused on the outcome of the bid and on the level of benefits achieved by local communities having hosted such events. The time horizon of the study concerns the short term in particular, but it also examines the implications in the medium / long term. The results consist in the identification of the best practices used in the cases under consideration -with particular reference to the ability of primary stakeholders to build effective relationships each other and with other stakeholders- and in their transposition, after the necessary adaptation to the political, social and infrastructural pre-existing conditions, to the suction of Rome to host the 2024 Olympic Games. Findings can be transferred to the various stakeholders of the event under design with the aim to provide a contribution of the scientific community to the best setting of the initiative with particular reference to the preparation of the bid.
    VL  - 4
    IS  - 4
    ER  - 

    Copy | Download

  • Sections