Corporate Social Responsibility (CSR): Opportunities and Challenges of Banking Sector in Bangladesh
Journal of Finance and Accounting
Volume 3, Issue 6, November 2015, Pages: 234-246
Received: Dec. 8, 2015; Accepted: Dec. 19, 2015; Published: Dec. 30, 2015
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Author
Masud Rana, Department of Business Administration, Faculty of Business Studies, Pabna University of Science and Technology, Pabna, Bangladesh
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Abstract
Corporate social responsibility (CSR) is now not a matter of the developed countries only but it is getting increased attention in developing countries like Bangladesh also. A strong perception has developed in recent years among the business managers in Bangladesh that they need to manage their organizations in a socially responsible way for economic viability and long term sustainability in the competitive marketplace. The paper aims to clearly understand the nature of CSR, investigates its evolution in Bangladesh, identifies the opportunities and challenges of CSR practices of banking sector in our country, and also makes some recommendations to overcome those challenges and make the CSR practice a success. Primary and Secondary data collection methods were used to conduct the study. From the study it is anticipated that there will be tremendous growth of CSR initiatives by many national and multinational companies in future.
Keywords
Corporate Social Responsibility, Social Performance, Challenges and Opportunities, Societal Marketing
To cite this article
Masud Rana, Corporate Social Responsibility (CSR): Opportunities and Challenges of Banking Sector in Bangladesh, Journal of Finance and Accounting. Vol. 3, No. 6, 2015, pp. 234-246. doi: 10.11648/j.jfa.20150306.20
Copyright
Copyright © 2015 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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