Visual Reporting in the Cooperative Group
Journal of Finance and Accounting
Volume 3, Issue 6, November 2015, Pages: 211-214
Received: Oct. 15, 2015; Accepted: Oct. 29, 2015; Published: Nov. 16, 2015
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Author
Yating Guo, Accounting and Finance Division, University of Stirling, Scotland, United Kingdom
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Abstract
This equity research based paper evaluates Co-operative Group, the Britain’s largest UK mutual business. In addition, this essay will provide an indication of the visual reporting of Co-operative Group over the last decade, and provides key changes and developments in their financial statements to existing and potential investors. A significantly changes of Co-operative Group visual reporting comes from their financial information, hence, Co-operative Group’s prospect will be heavily affected by colour, graph, photographs and illustration. This paper, therefore, will pay attention to various aspects to analyse, use the full set of financial statements for the year (the document which includes the full statement of financial performance, statement of financial position, cashflow and notes), rather than summary accounts. In the literature review part, visual aids will be taken into account due to its significant impacts on company development of visual representations. Based on all analysis of the visual reporting, therefore, it is a way of turning formal documents into a public relations document.
Keywords
Visual Reporting, Financial Reporting, Co-operative Group, Visual Aids
To cite this article
Yating Guo, Visual Reporting in the Cooperative Group, Journal of Finance and Accounting. Vol. 3, No. 6, 2015, pp. 211-214. doi: 10.11648/j.jfa.20150306.16
Copyright
Copyright © 2015 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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