American Journal of Environmental Protection

| Peer-Reviewed |

Australian Consumers’ Perceptions of Environmental and Agricultural Threats: The Associations of Demographic and of Psychographic Variables

Received: 13 December 2013    Accepted:     Published: 30 January 2014
Views:       Downloads:

Share This Article

Abstract

Currently little is known about the ways consumers perceive the issues and threats facing the agricultural sector. Understanding of the sector among the general community is important for its continued economic, social and environmental sustainability. Therefore we conducted an on-line survey among 1026 respondents drawn from each State and Territory in Australia. Initial examination of the responses showed most respondents held protectionist views about issues such as coal seam gas mining, imported food products and subsidies for agriculture and were aware of environmental and other threats. There were few city-country differences. Tertiary educated respondents tended to hold firmer opinions and more laissez-faire views than other respondents. Confirmatory factor analysis revealed two threat dimensions, one relating to threats to soil quality, the other about pollution and the survival of native animals. Stepwise multiple regression analyses of these dimensions showed that universalist values and trust in independent scientific information sources were positively associated with threat perceptions. The findings suggest that consumers generally are aware of agricultural issues, particularly those who hold strong universalist values. The respondents’ views of policy issues diverge in several respects from prevailing views of economic orthodoxy. Future consumer communication and research opportunities are discussed.

DOI 10.11648/j.ajep.20140301.12
Published in American Journal of Environmental Protection (Volume 3, Issue 1, February 2014)
Page(s) 10-18
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Agriculture, Environment, Consumers, Survey, Australia

References
[1] DAFF (Department of Agriculture Fisheries and Forestry), "National food plan green paper 2012," Department of Agriculture Fisheries and Forestry, Canberra, 2012.
[2] A. Campbell, "Paddock to Plate: policy propositions for sustaining food & farming systems. The future food and farm project propositions paper," Australian Conservation Foundation, 2009.
[3] J. Cary, and A. Roberts, "The limitations of environmental management systems in Australian agriculture," J Environ Manage, vol. 92, no. 3, pp. 878-885, 2011.
[4] P. Carberry, B. Keating, S. Bruce, and J. Walcott, "Technological innovation and productivity in dryland agriculture in Australia. A joint paper prepared by Australian Bureau of Agricultural and Resource Economics - Bureau of Rural Sciences (ABARE–BR) and Commonwealth Scientific and Industrial Research Organisation (CSIRO)," 2010.
[5] K. Larsen, C. Ryan, and A. B. Abraham, "Sustainable and secure food systems for Victoria: what do we know? what do we need to know?", Victorian Eco-Innovation Lab, University of Melbourne, 2008.
[6] F. Vanclay, and G. Lawrence, "The environmental imperative: ecosocial concerns for Australian agriculture," Rockhampton: Central Queensland University Press, 1995.
[7] DAFF (Department of Agriculture Fisheries and Forestry), " Issues paper to inform development of a national food plan," Department of Agriculture, Fisheries and Forestry, Canberra, 2011.
[8] NSC (National Sustainability Council), "Sustainable australia report. 2013. Conversations with the future," National Sustainability Council, Canberra: DSEWPaC, 2013.
[9] J. Parfitt, M. Barthel, and S. Macnaughton, "Food waste within food supply chains: quantification and potential for change to 2050," Philos Trans R Soc Lond B Biol Sci, vol. 365, no. 1554, pp. 3065-3081, September 2010.
[10] S. Friel, A. D. Dangour, T. Garnett et al., "Public health benefits of strategies to reduce greenhouse-gas emissions: food and agriculture," The Lancet, vol. 374, no. 9706, pp. 2016-2025, 2009.
[11] L. S. Kriflik, and H. Yeatman, "Food scares and sustainability: A consumer perspective," Health Risk Soc, vol. 7, no. 1, pp. 11-24, 2005.
[12] D. Donnelly, R. Mercer, J. Dickson and E. Wu, "Australia’s farming future final market research report. understanding behaviours, attitudes and preferences relating to climate change," Report for Australian Government Department of Agriculture, Fisheries and Forestry (DAFF). Sydney: Instinct and Reason. 2009.
[13] A. Worsley, and G. Skrzypiec, "The prevalence and structure of young Australian's environmental beliefs," Global Environmental Change Glob Environ Change, vol. 8, no. 3, pp. 209-225, 1998.
[14] R. O. Herrmann, R. H. Warland, and A. Sterngold, "Nutrition concerns and food-safety concerns occur independently among adults," J Am Diet Assoc, vol. 100, no. 8, pp. 947-9, Aug 2000.
[15] S. Miles, M. Brennan, S. Kuznesof, M. Ness, C. Ritson, and L.J. Frewer, "Public worry about specific food safety issues," Br Food J, vol. 106, no. 1, pp. 9-22, 2004.
[16] A. Worsley, and V. Scott, "Exploratory studies of consumers' concerns about food and health in Australia and New Zealand," Asia Pac J Clin Nutr, vol. 9, no. 24-32, pp. 24-32., 2000.
[17] U. K. K. Hursti, M. K. Magnusson, and A. Algers, "Swedish consumers' opinions about gene technology," Br Food J, vol. 104, no. 10/11, pp. 860-872, 2002.
[18] W. Verbeke, and J. Viaene, "Ethical challenges for livestock production: meeting consumer concerns about meat safety and animal welfare," J Agr Environ Ethic, vol. 12, no. 2, pp. 141-151, 2000.
[19] A. Worsley, "Lay people’s views of school children’s food services: demographic associations," Br Food J vol. 109, no. 6, pp. 429-442, 2007.
[20] R. Blasche, A. Worsley, and M. Lawrence, "Public responses to the PAN Pharmaceuticals collapse," Crit Public Health, vol. 18, no. 3, pp. 367-379, 2008.
[21] A. Worsley, "Lay people's views of school food policy options: associations with confidence, personal values and demographics," Health Educ Res, vol. 21, no. 6, pp. 848-861, 2006.
[22] S. H. Schwartz, "Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries," Adv Exp Soc Psychol, vol. 25 pp. 1-65, 1992.
[23] A. Worsley, W. C. Wang, and W. Hunter, "The relationships between eating habits, smoking and alcohol consumption, and body mass index among baby boomers," Appetite, vol. 58, no. 1, pp. 74-80, Feb, 2012.
[24] W. C. Wang, A. Worsley, and E. G. Cunningham, "Social ideological influences on food consumption, physical activity and BMI," Appetite, vol. 53, no. 3, pp. 288-296, December 2009.
[25] W. C. Wang, A. Worsley, and W. Hunter, "Similar but different. health behaviour pathways differ between men and women," Appetite, vol. 58, no. 2, pp. 760-766, April 2012.
[26] A. Worsley, L. Thomson, and W. C. Wang, "Australian consumers’ views of fruit and vegetable policy options," Health Promot Int, vol. 26, no. 4, pp. 397-407, 2011.
[27] L. K. Muthén, and B. O. Muthén, Mplus User's Guide, 7th ed., Los Angeles, CA: Muthén & Muthén, 1998-2012.
[28] H. W. Marsh, "In search of golden rules: Comment on hypothesis-testing approaches to setting cutoff values for fit indexes and dangers in overgeneralizing Hu and Bentler's (1999) findings," Struct Equ Modeling, vol. 11, no. 3, pp. 320-341, 2004.
[29] A. Worsley, W. Wang, and S. Ridley, "Australian adults’ knowledge of Australian agriculture," Br Food J, in press, 2014.
[30] H. MacKay, "The pleasing myth of egaliatarian Australia. Mitchell Oration," Adelaide Government of South Australia and Equal Opportunity Commission, 1997.
[31] M. Pusey, The Experience of Middle Australia: The Dark Side of Economic Reform. Melbourne, Vic: Cambridge University Press, 2003.
Cite This Article
  • APA Style

    Anthony Worsley, Wei Wang, Stacey Ridley. (2014). Australian Consumers’ Perceptions of Environmental and Agricultural Threats: The Associations of Demographic and of Psychographic Variables. American Journal of Environmental Protection, 3(1), 10-18. https://doi.org/10.11648/j.ajep.20140301.12

    Copy | Download

    ACS Style

    Anthony Worsley; Wei Wang; Stacey Ridley. Australian Consumers’ Perceptions of Environmental and Agricultural Threats: The Associations of Demographic and of Psychographic Variables. Am. J. Environ. Prot. 2014, 3(1), 10-18. doi: 10.11648/j.ajep.20140301.12

    Copy | Download

    AMA Style

    Anthony Worsley, Wei Wang, Stacey Ridley. Australian Consumers’ Perceptions of Environmental and Agricultural Threats: The Associations of Demographic and of Psychographic Variables. Am J Environ Prot. 2014;3(1):10-18. doi: 10.11648/j.ajep.20140301.12

    Copy | Download

  • @article{10.11648/j.ajep.20140301.12,
      author = {Anthony Worsley and Wei Wang and Stacey Ridley},
      title = {Australian Consumers’ Perceptions of Environmental and Agricultural Threats: The Associations of Demographic and of Psychographic Variables},
      journal = {American Journal of Environmental Protection},
      volume = {3},
      number = {1},
      pages = {10-18},
      doi = {10.11648/j.ajep.20140301.12},
      url = {https://doi.org/10.11648/j.ajep.20140301.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajep.20140301.12},
      abstract = {Currently little is known about the ways consumers perceive the issues and threats facing the agricultural sector. Understanding of the sector among the general community is important for its continued economic, social and environmental sustainability.  Therefore we conducted an on-line survey among 1026 respondents drawn from each State and Territory in Australia. Initial examination of the responses showed most respondents held protectionist views about issues such as coal seam gas mining, imported food products and subsidies for agriculture and were aware of environmental and other threats. There were few city-country differences. Tertiary educated respondents tended to hold firmer opinions and more laissez-faire views than other respondents. Confirmatory factor analysis revealed two threat dimensions, one relating to threats to soil quality, the other about pollution and the survival of native animals. Stepwise multiple regression analyses of these dimensions showed that universalist values and trust in independent scientific information sources were positively associated with threat perceptions. The findings suggest that consumers generally are aware of agricultural issues, particularly those who hold strong universalist values. The respondents’ views of policy issues diverge in several respects from prevailing views of economic orthodoxy. Future consumer communication and research opportunities are discussed.},
     year = {2014}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Australian Consumers’ Perceptions of Environmental and Agricultural Threats: The Associations of Demographic and of Psychographic Variables
    AU  - Anthony Worsley
    AU  - Wei Wang
    AU  - Stacey Ridley
    Y1  - 2014/01/30
    PY  - 2014
    N1  - https://doi.org/10.11648/j.ajep.20140301.12
    DO  - 10.11648/j.ajep.20140301.12
    T2  - American Journal of Environmental Protection
    JF  - American Journal of Environmental Protection
    JO  - American Journal of Environmental Protection
    SP  - 10
    EP  - 18
    PB  - Science Publishing Group
    SN  - 2328-5699
    UR  - https://doi.org/10.11648/j.ajep.20140301.12
    AB  - Currently little is known about the ways consumers perceive the issues and threats facing the agricultural sector. Understanding of the sector among the general community is important for its continued economic, social and environmental sustainability.  Therefore we conducted an on-line survey among 1026 respondents drawn from each State and Territory in Australia. Initial examination of the responses showed most respondents held protectionist views about issues such as coal seam gas mining, imported food products and subsidies for agriculture and were aware of environmental and other threats. There were few city-country differences. Tertiary educated respondents tended to hold firmer opinions and more laissez-faire views than other respondents. Confirmatory factor analysis revealed two threat dimensions, one relating to threats to soil quality, the other about pollution and the survival of native animals. Stepwise multiple regression analyses of these dimensions showed that universalist values and trust in independent scientific information sources were positively associated with threat perceptions. The findings suggest that consumers generally are aware of agricultural issues, particularly those who hold strong universalist values. The respondents’ views of policy issues diverge in several respects from prevailing views of economic orthodoxy. Future consumer communication and research opportunities are discussed.
    VL  - 3
    IS  - 1
    ER  - 

    Copy | Download

Author Information
  • Centre for Physical Activity and Nutrition Research, Deakin University

  • Centre for Physical Activity and Nutrition Research, Deakin University

  • Centre for Physical Activity and Nutrition Research, Deakin University

  • Sections