Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri
Agriculture, Forestry and Fisheries
Volume 4, Issue 3, June 2015, Pages: 83-86
Received: Mar. 31, 2015;
Accepted: Apr. 14, 2015;
Published: Apr. 21, 2015
Views 3962 Downloads 268
Madete S. K. Pauline, Department of Dairy and Food Science and Technology, Egerton University, Nakuru, Kenya
Bebe O. Bockline, Department of Animal Sciences, Egerton University, Nakuru, Kenya
Matofari W. Joseph, Department of Dairy and Food Science and Technology, Egerton University, Nakuru, Kenya
Muliro S. Patrick, Department of Dairy and Food Science and Technology, Egerton University, Nakuru, Kenya
Follow on us
The Nyirinyiri and Suusa products from camel meat and milk processed by pastoral women using indigenous knowledge and traded in the informal markets presents opportunities to enhance household food security and income and also health benefits to consumers. However, safety and quality concerns by consumers are market barriers, especially acceptability beyond the traditional camel eating communities and in urban niche markets. It is possible to break this market barrier with effective communication of the food safety and quality standards but there exist knowledge gaps on the extent to which use of seminars and trainings, media briefs, radios, television and manuals increase awareness and uptake of the food standards and benefits to actors in the informal food markets. This study therefore identified the effectiveness of communication strategies used in promoting awareness and uptake of food quality and safety standards in the informal market outlet. Survey, Focus Group Discussion and Participatory appraisal of actors along the value chain were the methods used in data collection. The results showed that communication strategies in place were meant for the formal market hence the camel Suusa and Nyirinyiri chain actors gave the perceived effectiveness of the communication strategies if they were to be for the informal market outlet for promote acceptance and access for Suusa and Nyirinyiri in the high value markets.
Food Quality and Safety, Informal Markets, Communication, Consumer Concern
To cite this article
Madete S. K. Pauline,
Bebe O. Bockline,
Matofari W. Joseph,
Muliro S. Patrick,
Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri, Agriculture, Forestry and Fisheries.
Vol. 4, No. 3,
2015, pp. 83-86.
APCAEM. (2008). Food safety issues in Agriculture trade, policy brief, issue no.3. www.unapcaem.org/publication/epolicybrief.pdf. Retrieved on 12/08/2012.
FAO/WHO. (2002). Post- harvest technology and food quality. Part 6.Science and technology for sustainable development FAO/WHO. Joint FAO/WHO Food Standards Programme Report of the Sixteenth Session of FAO/WHO Coordinating Committee for Africa, Codex Alimentarius Commission FAO. Rome. 25 – 28 January 2005.
FAO/WHO. (2005). Assuring food safety and quality. Guidelines For strengthening national control.system.http://www.who.int/foodsafety/publications/capacity/en/Englsih_Guidelines_Food_control.Retrieved 0n 26/11/2012.
IFAD. (2009). Rota, A. and Sperandini, S. “Value chains, linking producers to the markets”, in Livestock Thematic Papers: Tools for project design. Rome: International Fund for Agricultural Development (IFAD).
Kaitibie S., Wanyoike F. , Kuria S. ,Brustel A. , Thendue I. N., Mwangi D. M., Omore A. (2010). Consumers’ preference and willingness to pay for improved quality and safety: Case of fresh camel milk and camel meat (nyirinyiri) in Kenya.ILRI Research report No 24.
KEBS. (2009). The Benchmark. The official magazine of Kenya Bureau of Standards. www.kebs.org. Retrieved on 03/03/2013
Nelson M. B. (2005). International Rules, Food Safety and the Poor Developing Country Livestock Producer, Pro-Poor Livestock Policy Initiative Working Paper No. 5. FAO, Rome. 20th July 2005.
Wanyoike F., Kaitibei S., Omore A. (2008). Can small scale actors earn higher returns from improved quality and safety animal products? www.ilri.org/publication.Retrieved on 12/11/2012.
Watson Cathy. (2010). Gender issues and pastoral economic growth and economic development in Ethiopia. Pgs. 2-4
Will M and D Guenther. (2007). Food Quality and Safety Standards as required by EU Law and the Private Industry with special Reference to MEDA Countries’ Exports.