Science Journal of Business and Management

Volume 3, Issue 1, February 2015

  • Measurement of Brand Equity at the Facility Level in Accommodation Sector and an Application

    Duriye Bozok, Kudret Gul, Melike Gul, Gencay Saatci

    Issue: Volume 3, Issue 1, February 2015
    Pages: 1-10
    Received: 4 December 2014
    Accepted: 17 December 2014
    Published: 22 December 2014
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    Abstract: Today, the intense competition in the tourism market, rapid development of information and communication technologies, increase of the customer knowledge and experience have increased the need for product differentiation. This situation has led to more emphasis to brands. Intangibility of touristic products is exacerbated by the need for labeling a... Show More
  • Study on Relationship between Board Characteristics and Sustainable Growth of Family Listed Companies

    Xuexin li, Zhenzhen liu, Fengyu Ren

    Issue: Volume 3, Issue 1, February 2015
    Pages: 11-16
    Received: 2 December 2014
    Accepted: 17 December 2014
    Published: 26 January 2015
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    Abstract: This study explores the relationship between board characteristics and sustainable growth of family listed companies, based on 2009-2012 including 93 family listed companies totally 372 samples. After empirical study, we find that: there is a significant positive correlation between the proportion of independent directors, board meetings, chairman ... Show More
  • Consumer Knowledge, Perception and Preference of Edible Oil: Evidence from Ghana

    Horsu Emmanuel Nondzor, Yeboah Solomon Tawiah, Addai Michael

    Issue: Volume 3, Issue 1, February 2015
    Pages: 17-23
    Received: 8 January 2015
    Accepted: 14 January 2015
    Published: 2 February 2015
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    Abstract: Edible oil is one of the most important components of food and a major source of energy for human survival. It also contains saturated fats which when consumed in excess can result in developing coronary diseases. Most Ghanaian households use edible oils in preparation of their day-to-day meals. However there is a paucity of literature on the knowl... Show More
  • Efficient Communication in Business Strategies

    Adina Claudia Neamtu, Liviu Neamtu

    Issue: Volume 3, Issue 1, February 2015
    Pages: 24-32
    Received: 20 January 2015
    Accepted: 28 January 2015
    Published: 3 February 2015
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    Abstract: The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based o... Show More
  • Planning Agricultural Enterprises with the Integration of Environmental Effect Interaction and GHG Calculations

    Attila Kovacs, Csaba Fogarassy

    Issue: Volume 3, Issue 1, February 2015
    Pages: 33-42
    Received: 21 January 2015
    Accepted: 30 January 2015
    Published: 6 February 2015
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    Abstract: The clarification of the theoretical questions pertaining to the planning of agricultural enterprises is imperative in realizing the goals of the input-transformation-output relation. We also can not disregard pinning theory against actual use, meaning the inclusion of limitations in agricultural corporate practice. Scientifically well-prepared pro... Show More
  • Consumer Perception and Prefernce of Fast Food: A Study of Tertiary Students in Ghana

    Horsu Emmanuel Nondzor, Yeboah Solomon Tawiah

    Issue: Volume 3, Issue 1, February 2015
    Pages: 43-49
    Received: 19 January 2015
    Accepted: 30 January 2015
    Published: 10 February 2015
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    Abstract: The study explored the perceptions, preferences and factors contributing to the growth of fast food among tertiary students. To meet these objectives, a sample size of 159 consumers was taken from the two leading tertiary institutions in Cape Coast; University of Cape Coast and Cape Coast Polytechnic. Pretested semi-structured questionnaires were a... Show More