Voices of Customers and the Relationship with Success

Ricardo Prada; Pablo Ocampo

doi:doi:10.11648/j.jppa.20220601.14

| Peer-Reviewed

Voices of Customers and the Relationship with Success

Ricardo Prada, Pablo Ocampo

Published in Journal of Public Policy and Administration (Volume 6, Issue 1)

Received: 13 November 2021 Accepted: 7 December 2021 Published: 16 February 2022

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.

Published in	Journal of Public Policy and Administration (Volume 6, Issue 1)
DOI	10.11648/j.jppa.20220601.14
Page(s)	22-29
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Supply Chain, Supply Chain Management, Process Management, Business Process Outsourcing, Customer Voices, Supply Management

References

[1]	L. & Forman, “Utilization of information technology: examining cognitive and experiential factors of post-adoption behavior,” IEEE Transactions on Engineering Management, vol. 52, no. 3, 2005.
[2]	Atul & Avinash Vashitha, The offshore Nation. Mac Graw Hill, 2006.
[3]	ACOLFA, “Manual Estadístico 34,” Manual estadistico 34, vol. 34, 2014.
[4]	ANDI, “Camara de comercio automotor,” Camara de comercio automotor, 2021.
[5]	Carrocerias el sol, “Carrocerias el sol,” 2021. http://carroceriaselsol.com/quienes-somos-carrocerias-el-sol.html.
[6]	Busscar de Colombia, “Busscar de Colombia,” https://colombiabus.com.co/busworld-industry-news/, 2021.
[7]	P. Martínez, “El método de estudio de caso,estrategia Metodologica de la Investigación cientifica.,” Pensamiento y Gestión, vol. 20, 29, 2006.
[8]	K. M. Eisenhardt, “Articles Agency Theory: An Assessment and Review,” Academy of Management Review, vol. 14, 1989, doi: https://doi.org/10.5465/amr.1989.4279003.
[9]	H. Rodriguez, “Mazda cierra ensambladora en Colombia,” Revista Dinero, 2014.
[10]	C. Reina, Entrevista a Supervisor de Garantías - HMMC. (I. Piñeros, Entrevistador). 2014.
[11]	M. (2002). E. proce Tamayo & Tamayo, “El proceso de la investigación científica. México,” Limusa, 2002.
[12]	Suarez & Davila, “Encontrando al Kazen: Un análisis teórico de la mejora continua.,” Pecvnia, 285-311., pp. 285–311, 2008.
[13]	Gonzalez y Crespo, “After-sales service of engineering industrial assets: A reference framework for warranty management,” Springer International publishing AG, 2013, doi: DOI: 10.1007/978-3-319-03710-3.
[14]	PROCOLOMBIA, “Infraestructura logística y transporte de carga en Colombia,” 2016.
[15]	L. E. C. D. Silvio R. I. Pires, “Gestión de la cadena de abastecimiento,” 2007, p. 258.
[16]	B. Moicevic, D & Karanovic, “The Mediating Role Of Key Supplier Relationship Management Practices On Supply Chain Orientation—The Organizational Buying Effectiveness Link,” University of Split, faculty of Economic Marketing Department, Matice Hrvatske 31, 21000, Split, Croatia, 2011.
[17]	P. R. Burt David, Petcavage, “Supply Management,” in Supply Management, 2010, p. 51.
[18]	R. Lothia, R., Tian, X., & Subramaniam, “Efficient consumer response in Japan: Industry concerns, current status, benefits, and barriers to implementation.,” ScienceDirect., 2001.
[19]	M. S. B. A. R. Mohd Haizam Mohd Saudi, Iwan Ridwansyah, Nugraha Saefudin, Rd. Herman Sofiandi, Shahril Bin Ahmad Razimi. “The effect of green supply chain management on customer effectiveness in the presence of environment orientation and supply chain orientation (Article),” vol. Vol. 8, No, no. 2, 2019.
[20]	Ocampo & Prada, “6th International Congress of logistics and supply chain, National Autonomous University of Mexico (UNAM), 2018. Paper "Alignment between market orientation and supply chain orientation for the cosmetics business sector in Colombia.,” 2018. doi: 978-607-96403-0-9.
[21]	T. L. Esper, C. Clifford Defee, and J. T. Mentzer, “A framework of supply chain orientation,” The International Journal of Logistics Management, vol. 21, no. 2, pp. 161–179, 2010, doi: 10.1108/09574091011071906.
[22]	P. y R. Ocampo, “Chapter 17 Sustainability Supply Chain Orientation Bibliometric Agenda,” Handbook of Research on Project Management Strategies and Tools for Organizational Success,IGI global, 2020, doi: 10.4018/978-1-7998-1934-9.

Cite This Article

Plain Text BibTeX RIS

APA Style

Ricardo Prada, Pablo Ocampo. (2022). Voices of Customers and the Relationship with Success. Journal of Public Policy and Administration, 6(1), 22-29. https://doi.org/10.11648/j.jppa.20220601.14

Copy | Download

ACS Style

Ricardo Prada; Pablo Ocampo. Voices of Customers and the Relationship with Success. J. Public Policy Adm. 2022, 6(1), 22-29. doi: 10.11648/j.jppa.20220601.14

Copy | Download

AMA Style

Ricardo Prada, Pablo Ocampo. Voices of Customers and the Relationship with Success. J Public Policy Adm. 2022;6(1):22-29. doi: 10.11648/j.jppa.20220601.14

Copy | Download

@article{10.11648/j.jppa.20220601.14,
  author = {Ricardo Prada and Pablo Ocampo},
  title = {Voices of Customers and the Relationship with Success},
  journal = {Journal of Public Policy and Administration},
  volume = {6},
  number = {1},
  pages = {22-29},
  doi = {10.11648/j.jppa.20220601.14},
  url = {https://doi.org/10.11648/j.jppa.20220601.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jppa.20220601.14},
  abstract = {One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Voices of Customers and the Relationship with Success
AU  - Ricardo Prada
AU  - Pablo Ocampo
Y1  - 2022/02/16
PY  - 2022
N1  - https://doi.org/10.11648/j.jppa.20220601.14
DO  - 10.11648/j.jppa.20220601.14
T2  - Journal of Public Policy and Administration
JF  - Journal of Public Policy and Administration
JO  - Journal of Public Policy and Administration
SP  - 22
EP  - 29
PB  - Science Publishing Group
SN  - 2640-2696
UR  - https://doi.org/10.11648/j.jppa.20220601.14
AB  - One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.
VL  - 6
IS  - 1
ER  -

Copy | Download

Author Information

Ricardo Prada

Faculty of Administration, Finance and Economic Sciences, Ean University, Bogota, Colombia
Pablo Ocampo

Faculty of Engineering, Ean University, Bogota, Colombia

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Ricardo Prada, Pablo Ocampo. (2022). Voices of Customers and the Relationship with Success. Journal of Public Policy and Administration, 6(1), 22-29. https://doi.org/10.11648/j.jppa.20220601.14

Copy | Download

ACS Style

Ricardo Prada; Pablo Ocampo. Voices of Customers and the Relationship with Success. J. Public Policy Adm. 2022, 6(1), 22-29. doi: 10.11648/j.jppa.20220601.14

Copy | Download

AMA Style

Ricardo Prada, Pablo Ocampo. Voices of Customers and the Relationship with Success. J Public Policy Adm. 2022;6(1):22-29. doi: 10.11648/j.jppa.20220601.14

Copy | Download

@article{10.11648/j.jppa.20220601.14,
  author = {Ricardo Prada and Pablo Ocampo},
  title = {Voices of Customers and the Relationship with Success},
  journal = {Journal of Public Policy and Administration},
  volume = {6},
  number = {1},
  pages = {22-29},
  doi = {10.11648/j.jppa.20220601.14},
  url = {https://doi.org/10.11648/j.jppa.20220601.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jppa.20220601.14},
  abstract = {One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Voices of Customers and the Relationship with Success
AU  - Ricardo Prada
AU  - Pablo Ocampo
Y1  - 2022/02/16
PY  - 2022
N1  - https://doi.org/10.11648/j.jppa.20220601.14
DO  - 10.11648/j.jppa.20220601.14
T2  - Journal of Public Policy and Administration
JF  - Journal of Public Policy and Administration
JO  - Journal of Public Policy and Administration
SP  - 22
EP  - 29
PB  - Science Publishing Group
SN  - 2640-2696
UR  - https://doi.org/10.11648/j.jppa.20220601.14
AB  - One of the characteristics of success in a company is to mature its requirements every time by observing in detail the particular needs of customers over time, revitalizing the application of business strategies, in order to comply with sales indicators, the increase in market share and the increase in customer satisfaction. In this way, the development of new products is favored, through the use of new materials, the participation of expert personnel immersed between suppliers and an integrative leadership. The case study used was descriptive, applying the focus group technique quantitative, the variables analysis were performed. This work offers a similar result in a project to establish a company in the automotive sector, which in the last five years has been able to improve its business practices, becoming a point of interest for multinational companies in terms of developing high quality products, which meet international standards and also manages to export assets to other countries in the region, successfully. It is a sector of wide growth not only in Colombia but in the region, where despite the fact that adequate process management has been working, it is necessary to increase policies focused on improving the management of suppliers under the guidance of the supply chain orientation management for the improvement of organizational performance satisfying stakeholders.
VL  - 6
IS  - 1
ER  -

Copy | Download