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Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles

Received: 25 May 2023    Accepted: 9 June 2023    Published: 21 June 2023
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Abstract

Background: Social media are a useful tool to communicate health and science related issues and nowadays they are widely used by patient’s organizations to promote their work. Objective: The objective of this study was to identify how pharmacists’ roles were presented in the posts and tweets on social media for World Pharmacist Day (WPD) 2020-22. Method: A qualitative content analysis was used to evaluate the posts and tweets of pharmacists' roles on WPD 2020-22. Social media (Facebook, Instagram, and Twitter) posts and tweets were selected as the source. Posts were included that had a photo or image, used WPD hashtags (#WPD), and were posted on September 25, 2020-22. Thematic analysis was performed to identify, analyze, and interpret patterns of meanings of the photos and images. Photos and images were categorized into 6 groups: 1) patient care roles, 2) drug distribution roles, 3) multiple roles, 4) no described roles, 5) not professional roles, and 6) not relevant. Results: A total of 450 posts and tweets were analyzed. Forty percent described the drug distribution roles of pharmacists, whereas 35% represented patient care roles, 5% portrayed the multiple roles of the pharmacists and 20% did not describe any particular roles of pharmacists. Conclusion: There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.

Published in International Journal of Pharmacy and Chemistry (Volume 9, Issue 2)
DOI 10.11648/j.ijpc.20230902.11
Page(s) 14-20
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Social Media, Pharmacist, World Pharmacist Day

References
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Cite This Article
  • APA Style

    Muhammad Ahmer Raza, Shireen Aziz, Adili Tuersun, Misbah Noreen, Muhammad Zain Iqbal, et al. (2023). Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles. International Journal of Pharmacy and Chemistry, 9(2), 14-20. https://doi.org/10.11648/j.ijpc.20230902.11

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    ACS Style

    Muhammad Ahmer Raza; Shireen Aziz; Adili Tuersun; Misbah Noreen; Muhammad Zain Iqbal, et al. Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles. Int. J. Pharm. Chem. 2023, 9(2), 14-20. doi: 10.11648/j.ijpc.20230902.11

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    AMA Style

    Muhammad Ahmer Raza, Shireen Aziz, Adili Tuersun, Misbah Noreen, Muhammad Zain Iqbal, et al. Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles. Int J Pharm Chem. 2023;9(2):14-20. doi: 10.11648/j.ijpc.20230902.11

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  • @article{10.11648/j.ijpc.20230902.11,
      author = {Muhammad Ahmer Raza and Shireen Aziz and Adili Tuersun and Misbah Noreen and Muhammad Zain Iqbal and Danyal Iftikhar},
      title = {Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles},
      journal = {International Journal of Pharmacy and Chemistry},
      volume = {9},
      number = {2},
      pages = {14-20},
      doi = {10.11648/j.ijpc.20230902.11},
      url = {https://doi.org/10.11648/j.ijpc.20230902.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijpc.20230902.11},
      abstract = {Background: Social media are a useful tool to communicate health and science related issues and nowadays they are widely used by patient’s organizations to promote their work. Objective: The objective of this study was to identify how pharmacists’ roles were presented in the posts and tweets on social media for World Pharmacist Day (WPD) 2020-22. Method: A qualitative content analysis was used to evaluate the posts and tweets of pharmacists' roles on WPD 2020-22. Social media (Facebook, Instagram, and Twitter) posts and tweets were selected as the source. Posts were included that had a photo or image, used WPD hashtags (#WPD), and were posted on September 25, 2020-22. Thematic analysis was performed to identify, analyze, and interpret patterns of meanings of the photos and images. Photos and images were categorized into 6 groups: 1) patient care roles, 2) drug distribution roles, 3) multiple roles, 4) no described roles, 5) not professional roles, and 6) not relevant. Results: A total of 450 posts and tweets were analyzed. Forty percent described the drug distribution roles of pharmacists, whereas 35% represented patient care roles, 5% portrayed the multiple roles of the pharmacists and 20% did not describe any particular roles of pharmacists. Conclusion: There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.},
     year = {2023}
    }
    

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  • TY  - JOUR
    T1  - Social Media as a Tool for Professional Development, Advancement and Presentation of Pharmacist Expanded Roles
    AU  - Muhammad Ahmer Raza
    AU  - Shireen Aziz
    AU  - Adili Tuersun
    AU  - Misbah Noreen
    AU  - Muhammad Zain Iqbal
    AU  - Danyal Iftikhar
    Y1  - 2023/06/21
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    N1  - https://doi.org/10.11648/j.ijpc.20230902.11
    DO  - 10.11648/j.ijpc.20230902.11
    T2  - International Journal of Pharmacy and Chemistry
    JF  - International Journal of Pharmacy and Chemistry
    JO  - International Journal of Pharmacy and Chemistry
    SP  - 14
    EP  - 20
    PB  - Science Publishing Group
    SN  - 2575-5749
    UR  - https://doi.org/10.11648/j.ijpc.20230902.11
    AB  - Background: Social media are a useful tool to communicate health and science related issues and nowadays they are widely used by patient’s organizations to promote their work. Objective: The objective of this study was to identify how pharmacists’ roles were presented in the posts and tweets on social media for World Pharmacist Day (WPD) 2020-22. Method: A qualitative content analysis was used to evaluate the posts and tweets of pharmacists' roles on WPD 2020-22. Social media (Facebook, Instagram, and Twitter) posts and tweets were selected as the source. Posts were included that had a photo or image, used WPD hashtags (#WPD), and were posted on September 25, 2020-22. Thematic analysis was performed to identify, analyze, and interpret patterns of meanings of the photos and images. Photos and images were categorized into 6 groups: 1) patient care roles, 2) drug distribution roles, 3) multiple roles, 4) no described roles, 5) not professional roles, and 6) not relevant. Results: A total of 450 posts and tweets were analyzed. Forty percent described the drug distribution roles of pharmacists, whereas 35% represented patient care roles, 5% portrayed the multiple roles of the pharmacists and 20% did not describe any particular roles of pharmacists. Conclusion: There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.
    VL  - 9
    IS  - 2
    ER  - 

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Author Information
  • Department of Clinical Pharmacy, Shenyang Pharmaceutical University, Shenyang, China

  • School of Pharmacy, Zhengzhou University, Zhengzhou, China

  • Department of Clinical Pharmacy, Shenyang Pharmaceutical University, Shenyang, China

  • Faculty of Pharmacy, The University of Faisalabad, Faisalabad, Pakistan

  • Faculty of Pharmacy, The University of Faisalabad, Faisalabad, Pakistan

  • School of Pharmacy, Xi’An Jiaotong University, Xi’An, China

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