This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society.
| Published in | International Journal of Dental Medicine (Volume 8, Issue 1) |
| DOI | 10.11648/j.ijdm.20220801.14 |
| Page(s) | 18-28 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2022. Published by Science Publishing Group |
Clients, Teleodontology, Orofacial
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APA Style
Angela Maria Herrera Arellan. (2022). Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. International Journal of Dental Medicine, 8(1), 18-28. https://doi.org/10.11648/j.ijdm.20220801.14
ACS Style
Angela Maria Herrera Arellan. Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization. Int. J. Dent. Med. 2022, 8(1), 18-28. doi: 10.11648/j.ijdm.20220801.14
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Download@article{10.11648/j.ijdm.20220801.14,
author = {Angela Maria Herrera Arellan},
title = {Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization},
journal = {International Journal of Dental Medicine},
volume = {8},
number = {1},
pages = {18-28},
doi = {10.11648/j.ijdm.20220801.14},
url = {https://doi.org/10.11648/j.ijdm.20220801.14},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijdm.20220801.14},
abstract = {This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society.},
year = {2022}
}
TY - JOUR T1 - Dental App as a Customer Relationship Management (CRM) Strategy for Relational Capital Within the Orofacial Harmonization AU - Angela Maria Herrera Arellan Y1 - 2022/05/12 PY - 2022 N1 - https://doi.org/10.11648/j.ijdm.20220801.14 DO - 10.11648/j.ijdm.20220801.14 T2 - International Journal of Dental Medicine JF - International Journal of Dental Medicine JO - International Journal of Dental Medicine SP - 18 EP - 28 PB - Science Publishing Group SN - 2472-1387 UR - https://doi.org/10.11648/j.ijdm.20220801.14 AB - This article aims to describe the creation of an information management system called Dental App as a customer relationship management (CRM) strategy to identify through the acquisition of photographic images and video signs and characteristics, needs and expectations of the structures of the stomatognathic system of clients-patients (relational capital). The central argument is that with the arrival of teleodontology, which is immersed in the tools of dynamization of relational marketing, greater openness can be generated, in terms of information transmission, reception and evaluation of data, transforming the new specialty of orofacial harmonization in dentistry. For this we used a methodological strategy of documentary-style using the methods both descriptive and analytical and descriptive in nature through an exploratory study using as the main instrument, the survey through a form in google drive with the intention of understanding of the knowledge possessed by their customers-patients on the confluence between the aesthetic procedures that converge in the new specialty from the local context in Venezuela, in the year 2021, with a sample of 169 customer-patients of the dental center face of the author, using in its design a total of 15 questions. This allowed to verify that the creation of the app dental is a tool that generates greater accessibility to information, fosters a feedback mutual as a supporting tool in the diagnosis and future treatment plan in the harmonization orofacial, in turn, works as a support in the service of information with respect to trends, prices and location bringing modernization of the society. VL - 8 IS - 1 ER -
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